Alpo - There's always alpo time
Alpo - There's always alpo time
Product: Alpo Dog Food
Co-Created with Rorie Walker
INSIGHT: Dogs might have bad days, too, but they will always look forward to mealtime.
BIG IDEA: At least there’s always Alpo Time to look forward to.
Experiential
Alpo on Tap
The “Alpo On Tap” bar concept directly bridges the human “bad day/reward” experience with the dog’s life: Dogs are invited to the “bar” after a walk or activity (the dog’s equivalent of a workday) to select from various “taps” of different Alpo flavors.
“Crack Open a Cold One” with Alpo
Expanding this idea to live in-store with new packaging in the form of beer cans and 6-packs helps drive home the connection between drinking and an opportunity for a dog to indulge itself after a long day.
This campaign successfully leveraged a deep-seated truth about dogs’ emotional lives to position Alpo not just as food,but as a meaningful, deserved,and indulgent reward.