Alpo - There's always alpo time
Alpo - There's always alpo time
Product: Alpo Dog Food
Co-Created with Rorie Walker
INSIGHT: Dogs might have bad days, too, but they will always look forward to mealtime.
BIG IDEA: At least there’s always Alpo Time to look forward to.
Experiential
Alpo on Tap
The “Alpo On Tap” bar concept directly bridges the human “bad day/reward” experience with the dog’s life: Dogs are invited to the “bar” after a walk or activity (the dog’s equivalent of a workday) to select from various “taps” of different Alpo flavors.
“Crack Open a Cold One” with Alpo
Expanding this idea to live in-store, with new packaging in the form of beer cans and 6-packs, helps drive home the connection between enjoying a brew and indulging in Alpo.
This campaign successfully leveraged a
deep-seated truth about dogs’ emotional lives to position Alpo not just as food, but as a meaningful, deserved, and indulgent reward.