mastercard x ups - fixed address

mastercard x ups - fixed address

BRANDS: MASTERCARD + UPS

PROBLEM: One of the biggest barriers to housing, employment, and benefits for homeless individuals is not having a mailing address.

SOLUTION: UPS stores become official registered addresses for unhoused individuals, giving them access to everything they have been denied from like job applications, voting, SNAP, and Medicaid. Mastercard provides a physical card for proof of address.

Copy Writer: Stella Zimmerman

Art Director: Rorie Walker

Case Study Video


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