mastercard x ups - fixed address
mastercard x ups - fixed address
BRANDS: MASTERCARD + UPS
PROBLEM: One of the biggest barriers to housing, employment, and benefits for homeless individuals is not having a mailing address.
SOLUTION: UPS stores become official registered addresses for unhoused individuals, giving them access to everything they have been denied from like job applications, voting, SNAP, and Medicaid. Mastercard provides a physical card for proof of address.
Copy Writer: Stella Zimmerman
Case Study Video

