coca-cola zero sugar - zero pressure connections
coca-cola zero sugar - zero pressure connections
Product: Coca-cola Zero Sugar + Bumble
PROBLEM: Gen Z judges other people’s profiles very harshly/superficially on dating apps, making them miss out on potential connections.
INSIGHT: Gen Z is too picky on dating apps.
SOLUTION: Take off the pressure of online dating by getting people to go on zero-pressure dates during their lunch hour on workdays.
Co-Copywriters: Stella Zimmerman & Renée Kurie
Case Study Video
Single Board
Outdoor Posters
Our outdoor posters show that even opposites should give each other a chance. Being overly scrutinizing about others’ dating profiles could cause you to miss out on a spectacular date with someone.
Bumble App
A special “Zero Pressure Connections” tab appeared in the app that prompted users to go on low-stakes lunch dates.
The Experience
Matches were sent to partner restaurants and were greeted with free Coca-Cola Zero Sugars with conversation prompts to help “break the ice.”
