GOOGLE GEMINI - STARPATH: GUIDED BY YOUR POTENTIAL
GOOGLE GEMINI - STARPATH: GUIDED BY YOUR POTENTIAL
Product: Google Gemini: Starpath
INSIGHT: Top-rated universities are returning to SAT/ACT score requirements on their applications, which puts lower-income kids who can’t afford tutors at a disadvantage.
BIG IDEA: Starpath by Google Gemini: a free, personalized, AI tutor for SAT/ACT test prep.
Copy Writer + UI/UX Design: Stella Zimmerman
Case Study Video
Starpath by Google Gemini
OOH
Reaching Our Audience
Out-of-Home campaign throughout the urban landscape—on subway lines, bus shelters, and near schools. Using simple, direct visuals of ladders and open doors , we reinforced the idea of access and ascent in the very environments where our students start their daily journey.
Subway Steps
Subway Station Wall
Subway Car
Schools
Streets
Impact
Bus Stop
Our ads become a highly visible, encouraging presence, turning a student’s daily commute into a reminder of the personalized, free guidance waiting for them.